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  Profile of METRO Cash & Carry International
 


Profile of METRO Cash & Carry International
 

Introduction

"With the METRO Cash & Carry stores operated under the METRO and Makro (only in Europe) brand names, METRO Group is the world market leader in the Cash & Carry wholesale business. €31.7 billioin 2007.METRO Cash & Carry is an important growth engine of the METRO Group. With its presence in 29 countries, this sales division also shows the highest degree of internationality. Worldwide 90500 people worked for METRO Cash & Carry in 2005. METRO Cash & Carry International GmbH in Duesseldorf, Germany, is the management holding company steering the global business.

Focus on Professional Customers

The term "Cash & Carry" means that professional customers do their own order picking in the warehouse type, "no frills" stores, pay in cash and carry the merchandise away. The advantages over traditional delivery wholesale operations are the better price/performance rate, the scope of the food and nonfood assortments, the immediate availability of the merchandise and the longer business hours per week. The stores each offer a food assortment of up to 17,000 items as well as some 30,000 items in the nonfood segment. Particularly strong is the fresh food offer, comprising fruits/vegetables, fresh fish, meat and dairy products.
METRO Cash & Carry's target customers range from Gastronomy and Hotels, Food and Nonfood Trader to Service Businesses and large institutional Buyers. They find the bulk packaging sizes to accommodate their particular professional needs.

The Core Values:

  • Acknowledged first choice Cash & Carry Wholesaler
  • Continuous focus on customer needs and satisfaction
  • Commitment to ethical and environmental values
  • Open communication
  • Innovative in all we do
  • Commitment to give our customers more value for their money
  • Win-win partnership with our suppliers
  • Our employees are our main asset
  • Defined format adapted to local market needs
  • Sustained growth of Shareholder Value
  • Strive for reliability and transparency
  • Efficient and low-cost operations
Mission Statement

"METRO is a Cash & Carry Wholesaler for businesses and professionals. METRO provides quality products and business solutions at the lowest possible prices"
 
History and Internationalisation

The first METRO Cash & Carry store opened in Germany in 1964, the first stores abroad in 1971. Since then, the concept has continuously proven to be robust and apt for successful operations in all kinds of market environments. Three different store formats, "Classic", "Junior" and "Eco" allow choosing the best solution for a given environment. They differ in store and assortment size. Lately, the expansion into new markets has been on Eastern Europe and Asia, using mainly the middle sized "Junior" store format.
Till now, METRO Cash & Carry has had stores in the following countries:
Germany
Austria
Belgium
Bulgaria
China
Croatia
Czech Republic
Denmark
France
Great Britain
Greece
Hungary
India
Italy
Japan
Morocco
Moldova
Netherlands
Poland
Portugal
Rumania
Russia
Serbia and Montenegro
Slovakia
Spain
Turkey
Ukraine
Viet Nam
Pakistan


 

 
 


Legal Notes
20.10.2003