Introduction
"With the METRO Cash & Carry stores operated under the METRO and Makro (only in Europe) brand names, METRO Group is the world market leader in the Cash & Carry wholesale business. €31.7 billioin 2007.METRO Cash & Carry is an important growth engine of the METRO Group. With its presence in 29 countries, this sales division also shows the highest degree of internationality. Worldwide 90500 people worked for METRO Cash & Carry in 2005. METRO Cash & Carry International GmbH in Duesseldorf, Germany, is the management holding company steering the global business.
Focus on Professional Customers
The term "Cash & Carry" means
that professional customers do their own order
picking in the warehouse type, "no frills" stores,
pay in cash and carry the merchandise away. The advantages over traditional delivery
wholesale operations are the better price/performance rate, the scope of the
food and nonfood assortments, the immediate availability of the merchandise and
the longer business hours per week. The stores each offer a food assortment of
up to 17,000 items as well as some 30,000 items in the nonfood segment. Particularly
strong is the fresh food offer, comprising fruits/vegetables, fresh fish, meat
and dairy products.
METRO Cash & Carry's target customers range from Gastronomy and Hotels, Food
and Nonfood Trader to Service Businesses and large institutional Buyers. They
find the bulk packaging sizes to accommodate their particular professional needs.
The Core Values:
- Acknowledged first choice Cash
& Carry Wholesaler
- Continuous focus on customer
needs and satisfaction
- Commitment to ethical and
environmental values
- Open communication
- Innovative in all we do
- Commitment to give our customers
more value for their money
- Win-win partnership with our
suppliers
- Our employees are our main
asset
- Defined format adapted to
local market needs
- Sustained growth of Shareholder
Value
- Strive for reliability and
transparency
- Efficient and low-cost operations
Mission Statement
"METRO is a Cash & Carry Wholesaler for businesses
and professionals. METRO provides quality products and business solutions
at
the lowest possible prices" |
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History and Internationalisation
The first METRO Cash & Carry
store opened in Germany in 1964, the first stores abroad
in 1971. Since then, the concept has continuously proven
to be robust and apt for successful operations in all
kinds of market environments. Three different store formats,
"Classic", "Junior" and "Eco" allow choosing the best
solution for a given environment. They differ in store
and assortment size. Lately, the expansion into new markets
has been on Eastern Europe and Asia, using mainly the
middle sized "Junior" store format.
Till now, METRO Cash & Carry has had stores in the
following countries:
| Germany |
| Austria |
| Belgium |
| Bulgaria |
| China |
| Croatia |
| Czech Republic |
| Denmark |
| France |
| Great Britain |
| Greece |
| Hungary |
| India |
| Italy |
| Japan |
| Morocco |
| Moldova |
| Netherlands |
| Poland |
| Portugal |
| Rumania |
| Russia |
| Serbia and Montenegro |
| Slovakia |
| Spain |
| Turkey |
| Ukraine |
| Viet Nam |
| Pakistan |
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