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METRO China Supplies Food to Beijing Olympic
Games
Shanghai, August 26, 2008 – in the just concluded 2008
Beijing Olympic Games, the world shared the high standard and unique
great games. With the leading food safety management as well as the
recognition from government, METRO China has been assigned by local
governments of host and co-host cities as the food supplier during the
games. The worldwide leading wholesaler has completed the tasks with
great success and made its contribution to the Games.
Olympics
are not only the overall competitions of international top athletes in
strength, skills, speed and psychology, but also the comprehensive
contests of businesses in supply capabilities, management and safety
guarantee. In this little-known arena, METRO China joined in the match
with the spirit of “I participate, I contribute and I enjoy” and achieved
great outcome.
In addition to Beijing, the
METRO stores in the Olympic co-host cities Qingdao, Tianjin, Shenyang,
Shanghai and Qinghuangdao as well as Dalian, the preparatory training
base, have respectively been named by local government as the supplier to
cater food for the games. Nearly thousand kind of food has been provided
to the Olympic stadiums, hotels, training bases and restaurants for
athletes, officials, journalists, volunteers and spectators.
According to a recent report
from Xinhua News Agency, watchdog from the Olympic food safety inspection
team have monitored more than 1.6 million shares of food and not a single
food safety accident has been reported so far, which indicates great success
of food safety management during the Games.
To accomplish the success of
Olympic goods supply, under the coordination and guidance of Quality
Assurance, Buying, Security and Logistics Departments of headquarters, 7
METRO stores established special working teams with the Store General
Managers as the heads. Working closely with local authorities, METRO
China has built a sound security system in terms of food safety,
anti-terrorism and anti-doping at its core.
As per an incomplete
statistics, the Olympics food supply helped METRO China enhance its
turnover. Moreover, the METRO brand recognition has been largely
enhanced, and the company has won further credibility from customers,
built close cooperation with government bodies. Meanwhile, the project
exhibited METRO’s high social responsibilities, which contributes to
government’s efforts to present the world a progressive image of China.
As the international leading
wholesaler, we will continue our customer-centric strategy, keep creating
values to our professional customers and contribute our efforts to
support the major events held by the government.
Contact
Kevin Chen
PR Manager – Media Affairs
METRO Jinjiang Cash
& Carry Co., Ltd.
1425 Zhenbei Road,
Shanghai 200333
Tel: + 86 (0) 21 2207
8012
Fax: + 86 (0) 21
2207 6602
Email: libin.chen@metro.com.cn
Webpage: www.metro.cn
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