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Metro China presents at Hotelex Beijing 2008
howcasing core competence in hospitality
Beijing, June 16, 2008 – the international leading
wholesaler, Metro presented at the Hotelex Beijing 2008. During the
three-day exhibition, Metro showcased its unique business concept of Cash
& Carry and its core competence in products such as hospitality
equipment, supplies, etc. At the same time, Metro expressed its
confidence in grasping the opportunities of “Olympics economy”.
As the leader in self-service wholesale business in
the world, HoReCa (Hotels, Restaurants, and Caterers) are the key
customer groups of Metro. Therefore, the company has been one of the major
exhibitors of the International Hospitality Equipment & Supply Expo
for many years. During the 3-day expo, Metro showcased a rich variety of
products, high-quality environment-friendly equipments, as wells its
state-of-the-art food safety management system Hazard Analysis and
Critical Control Points (HACCP) on an exhibition area of 90 square
meters.
“HoReCa customers are one of our core customer
groups”, says Mr Zhang Shouchuan, General Manager of Metro China Business
Unit North, “With the constant quality improvement and business solutions
which specially address the needs of business customers such as
restaurants, hotels as well as caterers, Metro has become the most
reliable and valuable partner for the customers.” On the other hand,
HoReCa customers have been the driving force for the sales growth in the
past years for the company.
At the exhibition, the booth of Metro consists of two
functional areas: the product display area and the food quality assurance
area. In the product display area, the glasses, porcelain, coffee makers
and kitchen equipment from all over the world attracted great interest
from visitors.
At the area for food quality assurance system display,
Metro focused on the presentation of the industry-leading HACCP food
safety management system. By far, all of the 37 Metro stores in China
have passed authoritative HACCP audit, commonly known as the “Aeronautics
Food Safety System”. HACCP will help the company to establish a
systematic preventive approach to analyze and control the risks for the
critical points during the entire process from food production and
processing, transportation, goods receiving, storage, and sales, and
thereby to minimize the hazards of food safety in a whole.
With the Beijing 2008 Olympic Games barely 2 months ahead,
Metro expressed its confidence in grasping the opportunities of “Olympics
economy”. According to Mr Zhang Shouchuan, Metro has attracted a large
number of HoReCa customers with its goods assortment, professional
business solution and leading position in food safety management. To
satisfy the sales climax brought by the Olympics, Metro has got itself
well-poised in advance with thorough preparations. It is expectable that
Metro’s professionalism advantages will be brought into full play during
the Olympic period.
About METRO
METRO Group is one of the most important
international retailing and trading companies with the sales of � 64.3 billion in 2007.
The company has a headcount of more than 280,000 employees and operates
about 2,500 outlets in 31 countries. The operating business is performed
by the sales brands which operate independently in the market:
Metro/Makro Cash & Carry, Real hypermarkets, Media Markt and Saturn – market leader in
consumer electronics centers in Europe, and Galeria Kaufhof department
stores.
METRO Cash & Carry International (MCCI)
is a sales division of the METRO Group. In 2007, MCCI reached sales of � 31.7 billion, extended
to 29 countries and run 615 cash & carry stores.
Metro
came to China in 1995, cooperating with JinJiang Group to establish Metro
JinJiang Cash & Carry Co. Ltd. In 1996, Metro JinJiang C&C opened
its first store in Shanghai to introduce a brand-new business concept to
China. So far Metro runs 37 stores in 31 cities across the country,
employs over 8,300 employees and serves 3 million professional customers.
Metro China net revenue in 2007 reached 9.52 billion RMB.
More information at: www.metro.cn
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